The importance of employer brand 23/12/2010
Posted by CBSbutler Ltd in CBSbutler, Employer brand, Employment, Engagement, Recruitment.Tags: candidates, employees, retention, training, welll-being
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I recently appeared in Recruitment International discussing the reasons why recruiters need to take a long hard look at their “people strategy”, if they want to recruit and retain high quality staff and be seen as employers of choice.
The image of recruitment as a career has improved over the last few years; however some parts of the industry are still perceived as high pressured, long hours and money orientated. For recruiters to overcome this negative image it essential for organisations to create an employer brand that cultivates a high performance culture that all employees can buy into. Employees who are enthusiastic and inspired will in turn create loyalty, aid attraction and improve retention. Recruitment is a people business, so obviously we either succeed or fail on the quality of our own people. (more…)
